Thursday, June 19, 2008
Link Exchange Definition:
Link exchange is a process of exchanging links between websites. The link could be a simple Text link, HTML link or banner link. Link exchange is one of the methods of website linking.
Link Exchange Forms:
Link exchange could be in many forms. The most popular forms are-
One way link exchange is link exchange to get incoming links without giving link in return to linking websites. One way link exchange is the best link exchange from the point of view of search engines.
Reciprocal link exchange is a link exchange between two websites. For Ex.- I have a blog A and my friend has a blog B. Now we can do a Reciprocal link Exchange by adding Blog A link to Blog B and vice versa.
Three way link exchange is a different type of Reciprocal link exchange to build search engine safe linking because normally search engines give less importance to Reciprocal link exchange.
Link Exchange Usage:
Link exchange is normally used to increase search engine rankings. Link exchange is very important in Search Engine Optimization (SEO). Webmaster normally do link exchange with similar websites in order to get referral traffic and to increase website popularity.
Link Exchange Tips:
1:-> Avoid reciprocal link exchange, give more importance to three way link exchange.
2:-> One way link exchange is best in the eyes of search engines.
3:-> Never participate in paid link exchange. Search engines can penalize your website.
4:-> Write good and quality contents and other website will naturally link to your website.
5:-> To increase your Google PageRank, it's good to have some quality backlinks from websites having high Google PageRank.
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